Heineken helps James Corden liven up ‘The Late, Late Show’
In an effort to reach new audiences, the beer brand is signing on for an exclusive sponsorship of the CBS program’s on-set bar. Dive Brief: Heineken USA has signed on as the exclusive sponsor for the on-set bar of CBS’ “The Late Late Show with James Corden,” per a joint news release . The deal includes digital integrations, on-set signage...
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