Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words – Trust Insights Marketing Analytics Consulting
Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got us wondering… just how prevalent is this particular habit? We wanted to find out, to quantify it and shed some light on...